Social media can be a powerful tool to attract leads, build relationships and possibly earn sales. It can also be a distraction and a drain on your time, energy and mindset.
If it’s taking up all your time and there’s not a lot of audience engagement, it’s not helping attract and engage your ideal clients. Just because other people are doing something on social media, doesn’t mean you have to as well. Your job is to figure our what attracts YOUR ideal client, not to copy what helps someone else attract theirs.
Make a list of current and past clients that you most enjoyed working with. They are the ones who appreciated your expertise, didn’t question your prices, and received tremendous benefit from working with you. Try to get into the their head. Think like they do. While they might have a presence on all platforms, where are they most likely to be engaging the most?
If you don't have current or past clients, create a list of clients you’d like work with one day. Where are they are spending the most time? Focus on where you’re getting engagement from people who seem interested in what you’re selling.
If you have a completely referral-based business, you may not need social media at all. You can just continue to nurture and grow your personal network.
Each platform has its own culture and as you know, the algorithms are constantly changing. If you try and show up too many places, you never really learn how to use any of the platforms well.
Your ideal client may be in several places, but you should pick just one. Devote three months to learning and understanding this one platform and how to grow an engaged audience there.
What are you looking for when checking out someone else's profile for the first time? What are you looking for to validate whether or not you want to connect with them?
Optimize your profile. Be sure your profile description matches what you want to be known for. Test the links to make sure nothing is broken. Check all your social media platforms where you have a presence but are not active. Consider adding social media links to your email signature.
Most importantly, add to your marketing calendar to have a semi-annual review of all your social media profiles and point all traffic to the platform you are most engaged with.
People liking, sharing, or commenting is engagement. If someone comments, reply back to them. Focus on the people engaging with you and if they are not who you're targeting, you just learned that your content is not attracting your ideal client.
Your followers are more likely to click on and reply to an audio or video messages, so take advantage of that feature.
Have conversations, not direct sales until after you get to know them. Don’t push them into a sale, just have a conversation with them. This is a long game, not an immediate sale.
If you’re not getting any interest in what you’re putting out there, then you’re either not in the right place or there’s a problem with your content.
TIP: Video is powerful and live video is favored on all social platforms.
It's wonderful to see perspectives on how others run their personal chef business. If you'd like to share your personal chef journey, I'd be honored to have you as the next guest post. [email protected]