Virginia Stockwell is a personal chef business mentor from California, now living in Austin, TX. She's had careers as a chiropractor and Realtor, then finally found her calling as a personal chef. Starting in catering in 2005, she began her personal chef business in 2012, quickly growing to a waiting list of clients thanks to her local marketing expertise. She now empowers home cooks and professional chefs to start their own meal prep and dinner party businesses, creating a life of hours and income they control. She lives the life of a minimalist both personally and professionally, reads cookbooks like novels, and is locally famous for her taco and margarita parties (check out "A Taco Walks into a Bar" on Amazon).
How to Price Your Personal Chef Services
Personal Chefs do not charge by the hour. They also do not calculate food costs like restaurant chefs.
This is a self-paced course you can begin immediately.
Anyone can create a website, but it takes know-how to design a lead generating website. You'll learn how to capture leads while you sleep, what to include on each web page, and common mistakes personal chefs make on their websites. Give potential clients a five-star first impression of your company by showing off your culinary skills in a benefit-driven style.
This course is included when purchasing the all-inclusive personal chef business program above.
Bookkeeping for Personal Chefs
Lesson 1 - Bookkeeping 101 Lesson 2 - The IRS & You Lesson 3 - What's Tax Deductible Lesson 4 - Record Keeping
This course is included when purchasing the all-inclusive personal chef business program above.
Chef-Client Contract Customized to Your Business
Without this important document, there are too many "what ifs" that could lead to lost money. You'll walk away with customized contracts for both meal prep and events to fit your personal chef business model.
This course is included when purchasing the all-inclusive personal chef business program above.
101 Marketing Tactics to Attract New Clients
You know all there is about cooking and pricing your services. The only struggle you have now is bringing new leads into your business. You'll receive 101 action oriented marketing tactics that you can begin implementing today. Find what's working best for you and do more of it. Marketing tactics for both introverts and outgoing personalities are included. Start implementing the tactics today.
All-Inclusive Program
PERSONAL CHEF BUSINESS PROGRAM
Go from "I don't know where to begin" to running a profitable personal chef business so you have control over your own hours and income.
Modules Included: 1 - Define Your Competitive Advantage 2 - Determine Pricing 3 - Meal Prep 101 4 - Dinner Party 101 5 - Become Legal & Insured 6 - Create a Lead Generating Website 7 - Craft a Marketing Plan 8 - Test Various Marketing Strategies 9 - Bookkeeping 10 - Social Media