There are ten mistakes most chefs make on their websites. I see these over and over. Here is my list of the ten mistakes to avoid when creating a chef website.
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The biggest one is the landing page. When creating websites, I see chefs often putting information about themselves on the landing page. Think about the potential client looking online for personal chef services in your area. When they click on your website, do you know what they’re thinking? “What can you do for me?” They’re truly not interested in learning the chef’s background. The chef’s background should be there, but on a different page than the landing page. The landing page really needs to be all about the potential client and what you can do for them.
The second mistake is being super wordy on the website so it...