You may be tempted to get started in your new business without establishing a brand, then see what comes your way. If you use that approach, you won't be standing out from the other personal chefs in your area and will come across as an inexperienced business.
Becoming a brand is the secret to marketing. Branding is visual, written and audio representation of what your company stands for.
You may first think of a color, font or logo, but modern branding is more about a depiction of your company's values and how potential clients judge you.
This is an 8-min video course in two parts:
Bonus: Purchase of this product entitles you to access to a second course "Personal Chef Business License" in four lessons:
- Lesson 1: Obtaining a Business License as a Personal Chef
- Lesson 2: Liability Insurance
- Lesson 3: ServSafe Certification
- Lesson 4: To LLC or not to LLC
Yes, there is a money back guarantee. See "Course Terms" below for details.