How to Become a Personal Chef
Check out the competition in your area
You've decided that the personal chef business is right for you. The first step is to check out the competition and find what holes are left in the marketplace for your business to shine. You’ll also be defining your unique selling point that will compel potential clients to purchase your services over a competitor.
There are four video lessons that total ten minutes.
Lesson 1: Identify Competitors
The first step in becoming a personal chef is researching the competition in your area. We’re going to keep it simple in this lesson and work on only gathering the information of WHO is your competition and not necessarily HOW they’ll be competitive with your business. (turn up your volume before pressing play on the video)send me the accompanying download
Lesson 2: Gather Information
Now that you have a list of competitors, you’re going to research what services your competitors are offering and what strategies they’re using to market their services. (turn up your volume before pressing play on the video)send me the accompanying download
Lesson 3: Analyze Strengths & Weaknesses
In this lesson, you’re going to analyze your competitor’s strengths and weaknesses to figure out what holes are available in the market. The analysis will give you an idea of how you can adapt your strategy to counter your competitor’s strong points and take advantage of their weak points. Understanding how your competitors market themselves will help you differentiate your business. (turn up your volume before pressing play on the video)send me the accompanying handout
Lesson 4: Determine Competitive Advantage
Identifying your competitive advantage will help you create the messaging and brand image for your business. A competitive advantage is THE attribute that will cause your target market to choose YOU over your competitor. Use your imagination and come up with something creative. (turn up your volume before pressing play on the video)send me the accompanying handout
Yay, you finished!
Next, you'll learn the pros and cons of each of the three services a personal chef offers and decide which will work best for your business model. You'll define your signature offer and determine the target market that would be interested in your signature service.Proceed to the Next Lesson