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a Personal Chef Business
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What will set you apart from other personal chefs is not what you think
(your cooking skills) - it's your ability to market and get new clients.
If you’re a struggling chef or cook wanting to become the go-to personal chef for your area, you'll need to learn marketing foundations. The course Personal Chef Business in 10 Weeks teaches you marketing foundations to attract your ideal clients, all while running a systematized business.
As you begin to take action on your business using tools from inside the course,
you'll quickly begin to realize how easy it is to bring new clients into your business.
When established personal chefs come to me saying that they want to scale their business with more customers, they think they just need to know what actions to take to get new clients.
THIS IS THE WRONG WAY TO APPROACH
THE PROBLEM OF LACK OF CLIENTS.
If you're struggling to bring new clients into your business, the problem is that you have not set up the foundation of learning marketing - who is your target market and how to reach them.
Is this feeling like something you need help with?
You're Ready to Build Your Personal Chef Business, BUT...
You're unsure how to get clients who are going to pay you what you're worth.
Starting a new business can be frustrating if you don't know anything about how to get clients, how to price your services, or how to begin at all, right?! If you’re like most cooks or chefs I know, you got into this business because you love cooking and want to share your passion with others...
What You Actually Need
Is NOT
Discounted Services
giving away your services at a reduced rate is not it
Chef Referral Company
paying upwards of 30% of your income in exchange for a referral is not the answer
Expensive Facebook Ads
or worse, Facebook Boost Post ads that don't bring clients
Pricey Web Designer
what do web designers know about personal chef clients ...nope, that's not it either
Is it beginning to click in your mind
what it is you need yet?
THE #1 MISTAKE STRUGGLING PERSONAL CHEFS KEEP MAKING:
When Personal Chefs struggle because they have no idea how to attract leads into their business, they often give up before even starting.
- They think sharing their "open for business" page on Facebook and then posting daily food photos will attract new clients. They then get frustrated because nobody is calling about their services.
If you're doing this, you're wasting time marketing to the wrong audience and in a way that is not going to attract your ideal client.
Successful Personal Chefs Know That...
What will set you apart from other personal chefs is not what you think
(your cooking skills) - it's your ability to market and get new clients.
Wouldn't it be helpful if you understood marketing basics.
You would then know how to reach clients
that appreciate you and can afford your services.
Too many personal chefs assume they are struggling because they haven’t found the RIGHT marketing tactic yet.
When they can't figure out how to get clients, they think it's their pricing model and end up discounting their services, finding themselves working in a business they don't enjoy.
They don't realize that discounting their services is actually bringing them further from their ideal clients, the ones who value their services.
This keeps them stuck...
I'm Virginia Stockwell
If you have any catering experience, you know that we actually call them "moving companies" because it's intense labor moving equipment from one place to another. Cooking is only a small aspect of a catered event.
With no formal culinary training and a lot of confidence, I was determined to stop catering and instead design a personal chef business cooking for families that needed my help eating healthy, in particular heavy on the vegetables and light on the fat. My vision was a family with kids where the parents worked all day then came home hungry, asking themselves, "what can I make for dinner that will be ready soon and require little effort?" My meal prep would be their solution!
But wait...how do I go about getting clients?
It turned out that was the secret to business, learning how to market for new clients.
Before venturing into catering, I sold real estate full-time. To catch up with my Realtor peers who had backgrounds in sales and marketing, I read everything I could find on the subject. So when finally beginning my personal chef business, I already had years of experience with local marketing.
Because I started a business using marketing foundations, I rarely had difficulty getting new clients into my business, even though I had no formal culinary training.
Learning the foundations of target marketing at the beginning of your business
will get you to your goals so much faster than surfing the internet for that one "right" marketing tactic.
I have the pleasure of helping cooks and chefs start and build successful personal chef businesses so they have control over their own hours and income. Unlike most personal chef mentors, I don't provide you with a checklist of marketing things to do, but instead introduce you to the principles of marketing so you can build a long lasting business based on referrals and stop wondering where the next client is coming from.
The program Personal Chef Business in 10 Weeks is currently being redesigned to include AI-powered workflows, modern marketing approaches, and updated business-building strategies.
Meanwhile 👇
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