Every day I receive questions about the personal chef business. Some of the more common questions are probably exactly what you're thinking:
"How do I get new clients?"
"How can I obtain new leads?"
"The biggest problem I have right now is reaching new clientele."
"My struggle is getting new customers."
The problem with this question is that it's completely the wrong question to be asking!
The question suggests suggests that there is zero target marketing going on in the personal chef's mind since they seem to want just any client to cook for.
Successful personal chefs know that they don't want just anybody as a client. They want people that are willing, ready and able to purchase their services and understand their worth. These people are the target market.
Who is NOT the target market? The opposite - people who don't value your worth, ask for discounts, or balk at your pricing model.
If you find yourself offering coupons or discounts, it's the golden sign that you're targeting the wrong people. Learning the foundations of marketing will you target the right clients.
So, "how do I get clients?"
Again, wrong question. How about asking instead:
Building a business is never an overnight success. Never. You work at it, building your clientele one at a time. You're not looking for "clients" - you're looking for your target market. They are the ideal client.
Now ask not HOW but WHERE would you find your ideal client?
Successful personal chefs know that trying to figure it out on your own will lead you in circles, so they hire a mentor which means they follow the fastest avenue to a profitable business.
Have you been trying to figure it out on your own for a while now, still stuck in the same position you were a year ago?
As a Personal Chef Mentor, I help cooks and chefs start and build personal chef businesses so they can have control over their own hours and income.
Working with someone who has been in the personal chef business for years is going to get you to your ideal point in business much faster than trying to go at it alone. How long do you plan on struggling?
Best Wishes & Much Success to You, Virginia Stockwell