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(Apr 25, 2021) How do I get clients for my Personal Chef business?

"How do I get new clients?"

"How can I obtain new leads?"

"The biggest problem I have right now is reaching new clientele." 

"My struggle is getting new customers."

At least once a week I receive an email asking for help with this question.

The problem with this question is that it's completely the wrong question to be asking! 

The question suggests there is one single tactic to bringing leads into your business. It also suggests that there is zero target marketing going on in the personal chef's mind since they seem to want just any client to cook for.

Successful personal chefs know that there is no one secret tactic that brings leads into their business, so they focus on learning the foundations of target marketing which provides them knowledge to create a steady stream of quality clients that are willing to pay for their services.

You don't want just anybody as a client, do you? You want people are willing, ready and able to purchase your services and understand your worth. These people are your target market.

Who is NOT your target market? The opposite - people who don't value your worth, ask for discounts, or balk at your pricing model. 

If you find yourself offering coupons or discounts, it's the golden sign that you're targeting the wrong people. Check out this article on offering discounts in your business >>

 

So, "how do I get clients?"

Again, wrong question. How about asking instead:

  • What is my niche?
  • Who are the people interested in my niche?
  • Are these people ready, willing and able to purchase my services?
  • Where do I find these people?
  • What are their hobbies? What do they do for fun? Where do they work? Who do they hang out with? The answer will lead you to where you can find them.
  • Now that you know where to find them, how will you let them know about your services?

Building a business is never an overnight success. Never. You work at it, building your clientele one at a time. You're not looking for "clients" - you're looking for your target market. They are the ideal client. 

Now ask not HOW but WHERE would you find your ideal client? 

Successful personal chefs know that trying to figure it out on your own will lead you in circles, so they hire a mentor which means they follow the fastest avenue to a profitable business.

Have you been trying to figure it out on your own for a while now, still stuck in the same position you were a year ago?

 

I'm Virginia Stockwell, a Personal Chef Mentor. I help cooks and chefs start and build personal chef businesses so they can have control over their own hours and income.

Unlike most personal chef mentors, I don't provide you with a checklist of marketing things to do, but instead introduce you to the principles of marketing so you can build a long lasting business based on referrals and stop wondering where the next client is coming from.

 

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