Go from "I don't know where to begin" to running a profitable personal chef business so you have control over your own hours and income.
1 - Define Your Competitive Advantage
2 - Determine Pricing
3 - Meal Prep 101
4 - Dinner Party 101
5 - Become Legal & Insured
6 - Create a Lead Generating Website
7 - Craft a Marketing Plan
8 - Test Various Marketing Strategies
9 - Bookkeeping
10 - Social Media
BONUS - Creating Business Systems
BONUS - Paid Advertising 101
Personal Chef Business Program
This course focuses on the same foundational skills taught at culinary schools around the world. Rouxbe is the world's leading online culinary school with over 600,000 students across the globe.
** MOST POPULAR COURSE **
Whether you're offering meal prep or dinner parties, you'll learn the psychology and calculations that go into pricing your personal chef services. Personal chefs do not charge by the hour. They also do not calculate pricing like restaurant chefs. When you have the knowledge of the proper method of pricing in a service industry, you become a true business owner.
Without this important document, there are too many "what ifs" that could lead to lost money. You'll walk away with customized contracts for both meal prep and events to fit your personal chef business model.
Go behind the scenes of the meal prep business, initial consultation to the first cook session. This is a compilation of all the questions ever received from those wanting to meal prep for a living. The course includes templates, checklists and every step of the way.
Lesson 1 - Bookkeeping 101
Lesson 2 - The IRS & You
Lesson 3 - What's Tax Deductible
Lesson 4 - Record Keeping
You know all there is about cooking and pricing your services. The only struggle you have now is bringing new leads into your business. You'll receive 101 action oriented marketing tactics that you can begin implementing today. Find what's working best for you and do more of it. Marketing tactics for both introverts and outgoing personalities are included. Start implementing the tactics today.
Design your own personal chef business plan with the help of prompts so you'll always know where you’re going and what you need to do next. Topics covered include operations, budgeting, marketing, and competitive advantage. You'll think through and detail all the key elements of how your business will run. Check out the entire syllabus here because a goal without a plan is just a wish.
Anyone can create a website, but it takes know-how to design a lead generating website. You'll learn how to capture leads while you sleep, what to include on each web page, and common mistakes personal chefs make on their websites. Give potential clients a five-star first impression of your company by showing off your culinary skills in a benefit-driven style.
Having been working in catering since 2005 and started my personal chef business in 2012, I have seen it all. When you need an in-depth discussion about your business, I'm here for you. We can discuss your pricing strategy, marketing tactics, and/or business systems to get your personal chef business running as an efficient machine.
When you'd like a set of professional eyes to review your site, we'll do a 30-minute Zoom to comb through the fine details of ensuring you have the best lead generating website possible. Virginia has designed hundreds of websites and comes to you with a background in marketing, catering, and of course the personal chef business.
When you're not sure which course is right for you, send a quick message and share your concerns. Yes, we can also set up a 15-min Zoom if you'd like to chat in person (just ask for the Zoom link - limit one per person).
I'm always happy to help!
“My tacos arrived with a fork on the plate. I can only guess it’s there to stab taco thieves.”
A Taco Walks into a Bar is a cookbook for taco and margarita lovers. It also includes fajitas, Southwest salads, enchiladas and other unique recipes like Taco Stuffed Sweet Potatoes, Southwest Quesadillas, Grilled Flank Steak with Corn Salsa, Avocado Dressing, and Tomatillo Salmon with Cauliflower Rice.