START HERE: Is the personal chef business right for you?

What is a personal chef? What services do they offer? What culinary skills are required? What are the start-up costs? How much can I make? Do I have to quit my current job? Will I need to buy expensive equipment? Do I need a license? How do I get clients?

Frequently Asked Questions

Step 1: Develop a Business Success Mindset

Intimidated by the thought of starting your own business? What if you fail? What will your friends or family think? It actually isn't failure or judgment that you should be fearing. It's being in the exact same place next year as you are today. Change your beliefs and your mindset will follow.

Click Here for a Mindset Shift

Step 2: Check out the competition in your area

You've decided that the personal chef business is right for you. Next, you'll examine the competition to find the holes left in the market for your business. You’ll define your unique quality that compels customers to purchase your services over competitors.

Free Video Course - watch now

Step 3: Decide what services you will offer

You'll learn the pros and cons of each of the three services a personal chef can offer to decide which will work best for your business model. You'll define your signature offer and determine the target market that would be interested in that service.

Free Video Course - watch now

Step 4: Learn how to price your services

Whether you're offering meal prep, dinner parties or cooking classes, you'll learn the psychology and calculations that go into pricing your personal chef services. Personal chefs do not charge by the hour. They also do not calculate pricing like restaurant chefs.

$117 Video Course - watch now

Step 5: Become a master at Meal Prep

You'll learn the behind the scenes of a meal prep business from initial consultation to the first cook session. A sample client contract is included among other templates necessary for business such as sample menu, grocery list and cook session timeline.

$297 Video Course - watch now

Step 6: Choose a business name & design branding

A good business name is critical for creating and establishing a new brand. You may first think of a color, font or logo, but modern branding is more about a depiction of your company's values and how potential clients judge you.

$26 Video Course - watch now

Step 7: Create branded menus & invoices

Using drag and drop templates, design your own menus, business cards, website photos, Facebook and Instagram posts, logos, flyers, video thumbnails, cookbook cover, email newsletter, gift certificate, postcard, coupons, invoices, recipe cards...

30-Day Free Trial

Step 8: Obtain business license and insurance

In this lesson, you’ll learn how to go about obtaining a business license or tax certificate in your area. You'll also receive information on setting up liability insurance, taking the ServSafe certification and decide whether or not an LLC is right for you.

Free with Any Product over $20

Step 9: Craft a custom chef-client contract

A chef-client contract is created to ensure both parties understand what's expected from the other. When both parties are in understanding, it's the beginning of a beautiful relationship. You'll learn how to customize a contract to fit your business model.

$22 Chef-Client Contract

Step 10: Purchase needed kitchen equipment

A successful cook session begins with a checklist of items to pack for the appointment. You can show up with only a sharp chef's knife or choose to bring a small box of kitchen equipment. I've included a list of commonly used tools for the personal chef business.

Check out the Toolbox

Step 11: Create a lead generating website

The first step in marketing your business is creating a lead generating website. Your website is a 24-hour sales page providing all the information a customer needs to learn about your services and decide if you’re the chef to fulfill their needs. Do you know the sure fire way to obtain customer emails?

$97 Video Course - watch now

Step 12: Jump start business with new leads quickly

The biggest struggle in business is how to go about getting new leads. There's the traditional social media and website promo route OR you could jump start faster with targeted collaborations. You'll learn to work in unison with similar companies and influencers to promote your brand.

$112 Video Course - watch now

Step 13: Design a business presence online

As an introvert, online networking is what propelled my business to a full schedule every week. This step will focus on adding your profile to several online networking sites and driving customers back to your website. Setting up your website for lead capture is a pre-requisite before taking this course.

$57 Video Course - watch now

Step 14: Build brand awareness with Instagram

Social media can be used to directly engage with customers, building relationships and brand awareness. There are dozens of social media platforms, but none has a visual audience like Instagram. Your goal for social media is not necessarily to obtain clients, but instead you’re providing brand awareness and building relationships.

$24 Video Course - watch now

Step 15: Gather more recipes than you think

Some families order the same things each week while others want a variety of options. Do you have enough recipes in your niche to offer a variety of choices over an entire year? This is a collection of my favorite cookbooks. Feel free to share your favorites!

Check out Healthy Recipes

Step 16: Offer cooking classes for add'l income

A great way to earn extra income is cooking classes. Your online class could be a monthly membership or pay-per-class. This is the same platform you're using now. Upload videos for on-demand up to 100K viewers and set up email marketing campaigns.

Start a Cooking Class Website

Why is your website not getting leads?

You launched your website, but for some reason are not getting any leads from it. What went wrong? Your website will be reviewed, ending with a step-by-step plan to transform it into a lead generating website with systemized lead capture.

$297 Your Website Reviewed

Ask a Quick Question

Click here to send a message my way and I'll personally respond via email between cook session appointments. I very much enjoy hearing about your successes!