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Are you underpricing
your Personal Chef services?

Do you get a headache every time you go to price out your services? 

Are you afraid of scaring clients off with your high service fees? 

 

Are you finding yourself feeling monetarily shorted after working an entire day?

 

...or have you not started your business because you have absolutely NO IDEA how to price your Personal Chef services?

Learn How to Price Now >>

Pricing for Personal Chefs

 

This course will help you understand the psychology and calculations that go into pricing your personal chef services. 

 

Personal chefs do not charge by the hour
and do not calculate food costs like restaurant chefs.

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Who is this course for…

 

Is this your situation? You know all there is to know about performing a small event or meal prep session, but aren't sure if you're pricing your services at the value you deserve.

  • You're a restaurant or institutional chef and don't know how to transition from calculating food costs to understanding how to price a service-only business.
  • You're a private chef wanting to transition into a personal chef business and unsure how to stop charging by the hour and undervaluing your services.

 

You’re in the right place. This course will give you the knowledge and strategy to price your personal chef services. You have all the culinary skills, but are unsure how to go about pricing at the value you deserve.

 

Who is the course NOT for?

  • Cooks and chefs wanting to cook out of commercial kitchens. In that case, you would likely be storing inventory and charging similar to restaurant food cost analysis. This course is for those cooking out of client homes.
  • Cooks and chefs needing help with culinary skills; this is a business course and cooking how-to is not covered.
  • Cooks and chefs not understanding logistics and marketing of a meal prep or dinner party business. A more comprehensive course is available to you, click here for Personal Chef Business in 10 Weeks.

By the end of this course:

🔥 You will have priced your basic meal prep services & upsells

🔥 You will no longer struggle with how much to charge for dinner parties

🔥 You'll understand the variables of charging for cooking classes

🔥 You will be able to CONFIDENTLY share your elevator pitch describing your services and their costs

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Virginia Stockwell how to become a personal chef

Hey, I'm Virginia!

I've been in catering since 2005 and started my personal chef business in 2012. I've seen it all!

The first and most important lesson I learned in business was that it's difficult to understand luxury pricing when you're not used to purchasing luxury items and services. 

It's time to understand your worth and be confident in your pricing. Confidence will attract your ideal clients...the ones willing and able to pay you what you're worth.

What My Clients are Saying...

Virginia Stockwell how to become a personal chef

Karen W.

"Virginia is amazing. My husband and I both work full time and find it challenging to get a healthy meal on the table for our family during the week at a reasonable time. Virginia takes that stress out of our lives. She prepares a huge variety of flavorful and healthy meals. We have not have anything we don’t love. Convenient scheduling, no mess, so easy to work with. Highly recommend!"

Virginia Stockwell how to become a personal chef

Parker W.

"Virginia has provided healthy, delicious, gourmet meals for our family for over a year, and she is invaluable. Her culinary skills are outstanding, and win will over even the pickiest child, including all 3 of ours. She is a pleasure to work with and not only de-complicates our lives significantly (hours back in our day), but makes it possible to have family dinners and truly enjoy meals together."

Virginia Stockwell how to become a personal chef

Elizabeth J.

"We have been working with Virginia for over 5 years. She is an amazing and original chef. In addition, she is extremely organized and reliable. Virginia will work with your family to create meals that work for your diet and lifestyle. As a household with two working parents, I can’t tell you how much she has simplified our lives. More importantly, her food is delicious and healthy!"

What's included in
Pricing for Personal Chefs

Virginia Stockwell how to become a personal chef

Pricing 101

psychology of pricing, cons of hourly rates, establishing a budget, calculating how much your time is worth

Virginia Stockwell how to become a personal chef
Virginia Stockwell how to become a personal chef
Virginia Stockwell how to become a personal chef

Pricing Meal Prep Services

charging by the meal vs by the package, who pays for groceries, offering discounts, comparing to competition

Virginia Stockwell how to become a personal chef

Pricing Small Events

all tasks involved in an event, hiring help, establishing a minimum service fee, practice pricing scenarios

Virginia Stockwell how to become a personal chef
Virginia Stockwell how to become a personal chef
Virginia Stockwell how to become a personal chef

Pricing Cooking Classes

factors involved in class offerings, creating your offer, market analysis, establishing your competitive advantage

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Questions...

Pricing for Personal Chefs

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Virginia Stockwell how to become a personal chef

Carol A.

"Virginia has been cooking for me for over 2 years and I have never had such a good and healthy diet: low salt, low fat, low calorie with no lactose, wheat, red meat or added sugar. She prepares two servings of three dishes each week and they are all delicious, attractive and well spiced. My grocery bills are half of what they were because she she shops for precise quantities. She is a lovely person and it is a delight to have her in my kitchen. Her nutritional knowledge is thoroughly reliable."

Virginia Stockwell how to become a personal chef

Jennifer W.

"Virginia makes delicious, healthy meals for our entire family. She shops for the fresh ingredients and then prepares the meals in our home for us. We are finally able to have fresh, healthy meals on sport practice nights. It is very important to us to have a sit down family dinner together, and we are able to do this because of Virginia. She also is easily able to adjust to any type of food intolerance. When our daughter was diagnosed with celiac, she made all adjustments necessary to insure that all of our meals would work for her. Virginia saves my sanity and keeps us all on a healthy track. We don't know what we would do without her!"

Virginia Stockwell how to become a personal chef

Jill L.

"Virginia has cooked regular meals for our family for 3+ years, and has catered parties for me. I began using her services when I went back to work and no longer had time to shop and cook for my family. Her food is delicious and fresh. My whole family loves it (especially her southwest style dishes). Her menus are thoughtful. She remembers your family favorites and introduces seasonal dishes on her menus. Virginia is professional, prompt, and detail oriented."

Pricing for Personal Chefs

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