Pricing for Personal Chefs
This course will help you understand the psychology and calculations that go into pricing your personal chef services.
Personal chefs do not charge by the hour and do not calculate food costs like restaurant chefs.Enroll Now
Who is this course for…
You're a cook or chef with ambition to start or progress in your meal prep and/or dinner party business working in client homes. You have no idea how to go about pricing your services and are likely underpricing.
Is this your situation? You know all there is to know about performing a small event or meal prep session, but aren't sure if you're pricing your services at the value you deserve.
- You're a trained restaurant or institutional chef and don't know how to transition from calculating food costs to understanding how to price a service only business without food costs, since clients pay for the groceries.
- You're a private chef (one client) wanting to transition into personal chef (many clients) or are already a personal chef unsure how to stop charging by the hour and undervaluing your services.
You’re in the right place. Pricing for Personal Chefs will give you the knowledge and strategy to price your personal chef services. You have all the culinary skills, but are unsure how to go about pricing them at the value you deserve.
Who is the course NOT for?
- Cooks and chefs wanting to cook out of commercial kitchens. In that case, you would like be storing inventory and charging similar to restaurant food cost analysis. This course is for those cooking out of their client homes.
- Cooks and chefs needing help with culinary skills; this is a business course and cooking how-to is not covered.
- Cooks and chefs not understanding logistics and marketing of a meal prep or dinner party business. A more comprehensive course is available to you, click here for Personal Chef Business in 10 Weeks.
By the end of this mini course
you will have:
By the end of this short course, you will have priced your meal prep services and small events. You will be knowledgeable in all variables of charging for cooking classes. You will be able to confidently share your elevator pitch describing your services and their costs.
Customers understand that the service they’re requesting from a personal chef is a luxury service. If they don’t understand that they should be paying luxury prices, it’s possible they’re not the clients you want. You’re looking for clients that value your services and understand the many benefits of hiring a personal chef.
psychology of pricing, cons of hourly rates, establishing a budget, calculating how much your time is worth
Pricing Meal Prep Services
charging by the meal vs by the package, who pays for groceries, offering discounts, comparing to competition
Pricing Small Events
all tasks involved in an event, hiring help, establishing a minimum service fee, practice pricing scenarios
Pricing Cooking Classes
factors involved in class offerings, creating your offer, market analysis, establishing your competitive advantage
Questions often asked before enrolling...
Will the instructor, Virginia, be available for questions as I go through the course?
When purchasing Pricing for Personal Chefs, will I have immediate access to all the lessons?
How long will it take to complete this course successfully?
Still on the fence?
Feel free to send me your questions
"Virginia is amazing. My husband and I both work full time and find it challenging to get a healthy meal on the table for our family during the week at a reasonable time. Virginia takes that stress out of our lives. She prepares a huge variety of flavorful and healthy meals. We have not have anything we don’t love. Convenient scheduling, no mess, so easy to work with. Highly recommend!"
"Virginia has provided healthy, delicious, gourmet meals for our family for over a year, and she is invaluable. Her culinary skills are outstanding, and win will over even the pickiest child, including all 3 of ours. She is a pleasure to work with and not only de-complicates our lives significantly (hours back in our day), but makes it possible to have family dinners and truly enjoy meals together."
"We have been working with Virginia for over 5 years. She is an amazing and original chef. In addition, she is extremely organized and reliable. Virginia will work with your family to create meals that work for your diet and lifestyle. As a household with two working parents, I can’t tell you how much she has simplified our lives. More importantly, her food is delicious and healthy!"
"Virginia has been cooking for me for over 2 years and I have never had such a good and healthy diet: low salt, low fat, low calorie with no lactose, wheat, red meat or added sugar. She prepares two servings of three dishes each week and they are all delicious, attractive and well spiced. My grocery bills are half of what they were because she she shops for precise quantities. She is a lovely person and it is a delight to have her in my kitchen. Her nutritional knowledge is thoroughly reliable."
"Virginia makes delicious, healthy meals for our entire family. She shops for the fresh ingredients and then prepares the meals in our home for us. We are finally able to have fresh, healthy meals on sport practice nights. It is very important to us to have a sit down family dinner together, and we are able to do this because of Virginia. She also is easily able to adjust to any type of food intolerance. When our daughter was diagnosed with celiac, she made all adjustments necessary to insure that all of our meals would work for her. Virginia saves my sanity and keeps us all on a healthy track. We don't know what we would do without her!"
"Virginia has cooked regular meals for our family for 3+ years, and has catered parties for me. I began using her services when I went back to work and no longer had time to shop and cook for my family. Her food is delicious and fresh. My whole family loves it (especially her southwest style dishes). Her menus are thoughtful. She remembers your family favorites and introduces seasonal dishes on her menus. Virginia is professional, prompt, and detail oriented."