A taco walks into a bar and the bartender says, “we don’t serve tacos here.” And the taco says, “that’s okay, I’m just here for a margarita.”
That was the premise behind the book that I wrote, “A Taco Walks into a Bar.” This is my cookbook. This is a taco walking into a bar. You get it?
I’m going to show you how to make your own cookbook. You can do this in just nine steps. It’s not going to cost you a dime. You can seriously make a book, a cookbook, for yourself for free and publish it and have your friends purchase it on Amazon, Kindle or paperback. This is completely printed on Amazon. An author copy costs me about $2.45. I’m charging about $20 for this one and I get about $10 royalty.
So, let me tell you about the nine steps. Step 1 of course is to pick your subject. You know, what are you writing the cookbook about? Is it about chicken? Is it about Chinese food? Is it about keto diets? Pick your style and decide what’s going to work for you.
Next, of course you’re going to collect the recipes. Step 2, collect recipes. Start putting them into a Word format so it’s going to read top to bottom, side by side, or however you read it, but collect your recipes in one year.
Step 3 is to rewrite those recipes so someone can reproduce them. Now, if you look at a cookbook you already own, you can see some of the commonly used abbreviations. So, you can just copy some of their ideas like tablespoon. You don’t have to write it out every time. You can use the commonly used abbreviations. You want to tell the person what heat to have things on. What kind of pot to use. You know, the important things. Pretend like you’re teaching a beginner how to make something and try to write your description like that.
Next is going to be step four which is writing actually the description for the recipe, which is really more like a story. So, half the reason people buy cookbooks is because they want to read the story about the recipes. So, “I wrote this recipe because I was at my grandma’s house overlooking the ocean and I thought of shrimp and I made this shrimp recipe.” I don’t know. In my book, I wrote dad kind of puns before them, “is that a jalapeno in your pocket or are you just happy to see me?” And then I get into the salsa recipe after I get into a brief description of it. I have a lot of jokes in here and that’s how I wrote it. I thought it would be fun to make it a fun have a joke with every recipe kind of book. So that way my style. And of course, the description and story and the description of the recipe is going to be what makes it your style.
Probably the biggest question about a cookbook is whether recipes are copywritten. You actually can’t copyright a recipe. You can copyright the story above it. So, if you repeat someone’s story in your book, you could be breaking some copyright laws, but if you straight up steal their recipe, it’s unethical, but it’s not illegal.
After you’re done writing each of the stories for each of your recipes or some of your recipes, it doesn’t have to be a story for every single recipe if that’s not how you want to do it. The next thing you want to do is add the other parts of the book, like the introduction, the dedication, if you’d like to have a table of contents or an index, add that in. So that’s the next step.
What will set you apart from other personal chefs is not what you think (your cooking skills) - it's your ability to market and get new clients.
I'm Virginia Stockwell, Personal Chef Business Mentor. I help cooks and chefs start and build personal chef businesses so they can have control over their own hours and income.
Unlike most personal chef mentors, I don't provide you with a checklist of marketing things to do, but instead introduce you to the principles of marketing so you can build a long lasting business based on referrals and stop wondering where the next client is coming from.
There's so much more to learn when you join the Personal Chef Business in 10 Weeks program. Your business will be propelled so much faster if you reach out for help.
You may have been trying to go at it alone, researching over and over "how do I get clients? How do I price my services?"
Working with someone who has been in the personal chef business for years is going to get you to your ideal point in business much faster than trying to go at it alone. How long do you plan on struggling?