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(May 2, 2021) What does niching mean in the Personal Chef Business?

You hear it all the time, "You need to niche" to bring customers to your business...but what does that really mean?

The dictionary calls a niche, "distinct segment of the market" and yes, that summarizes it, but just somewhat. The last blog post discussed how to get clients into your business and how important target marketing is to your marketing efforts.

As a personal chef, you can't cook all things for all people. If you were having marriage problems, would you call up a marriage counselor or someone who generally counsels all people with all problems? The answer is obvious and so should you niche.

So, is target marketing the same as niching?

Target marketing and niching are two different concepts actually.

  • Your target market is the group of people you serve.
  • Your niche is the service you specialize in offering to your target market.

For example, you and a competing personal chef may both target athletes as your marketing segment, but each of you may offer them different services. The competing personal chef may offer nutritional analysis and boxed lunches while your may offer weeknight dinners that athletes can eat with their families. The target market in this case would be athletes and the niche would be weeknight dinners for athletes. One is a segment of people and the other is the service you're offering.

Another way to look at it would be:

  • Target market is the WHO
  • Niche is the WHAT you're helping the WHO with

Are you having trouble figuring out your niche? It helps to start with your target market, then move into niching. 

When you put these 2 pieces together – your WHAT and your WHO – you have a clear niche that makes marketing so much easier.

You’ll be able to easily create compelling copy for your website that speaks directly to your ideal client. You can offer services that are tailored to exactly what they’re looking for. 

You become more valuable as a specialist aka focusing on a niche market. Yes, that means you can charge more!

A dermatologist or neurologist charges more than a general practitioner. This is because they specialize, focusing in one niche.

Examples of niches in the personal chef business:

  • Regional cooking - southern, Asian, Hawaiian
  • Food type - paella, BBQ, dumplings
  • Diet specific - Paleo, diabetic, nut allergy
  • Preparation type - no oil cooking

Have you decided on a niche yet? Or...have you been attempting to operate without a niche and then wondering "how do I get clients?"

I'm Virginia Stockwell, a Personal Chef Mentor. I help cooks and chefs start and build personal chef businesses so they can have control over their own hours and income.

Unlike most personal chef mentors, I don't provide you with a checklist of marketing things to do, but instead introduce you to the principles of marketing so you can build a long lasting business based on referrals and stop wondering where the next client is coming from.

You just learned about niching...one of the principles of marketing. There's so much more to learn when you join the Personal Chef Business in 10 Weeks program. Your business will be propelled so much faster if you reach out for help.

You may have been trying to go at it alone, researching over and over "how do I get clients?" Working with someone who has been in the personal chef business for years is going to get you to your ideal point in business much faster than trying to go at it alone. How long to you plan on struggling?

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