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The Personal Chef Business Plan


Years ago, I found myself combing the internet for hours, perusing various business plans. I was trying to figure out what needs to be included in my own personal chef business plan that I was about to launch. Turns out, it was a total waste of hours that lead to weeks then months of procrastination.


At this point in my career, ten years later, looking back at all that planning, I would call this "analysis paralysis". This is a phrase that describes when overthinking a situation delays ever getting started. 


When you find yourself planning and planning and planning, continuing to gather information, then never taking action in getting started what you were planning in the first place, you've fallen into analysis paralysis.


Yes, I fell into the trap of thinking I needed to create a detailed business plan before starting my personal chef business. What tax structure am I going to create? What are my income goals for the year? What is my mission statement? 


Wow, looking back, these things are truly unimportant to my first client and do not play a part in the success of cooking for that first client! A detailed business plan is definitely not a requirement to begin a successful personal chef business. 


Detailed business plans are for companies looking for funding. Those companies need to draw up comprehensive financial statements and extensive biographies of their work and educational experience so they can obtain small business loans. 


As a personal chef, you will not need a business loan to get started. The business plan you create is only for your eyes. Get your simplified business plan here >>


Knowing what I know now, I would sketch up a one-page business plan for myself that looks similar to this:

  1. Description of the services I plan to offer
  2. Name of my company and what makes my company special
  3. Who would be best suited for my services
  4. Price of my services (more about pricing here >>)
  5. Marketing techniques I'm going to test out (more about marketing here >>)


No, I wouldn't be planning out a logo. No, I wouldn't come up with a detailed financial summary of how much money I plan on making.


Without real world experience, I wouldn't know if my business concept worked or if I'm targeting the right market!




If I were to sum up the secret to success of ANY business, it would be taking the plunge before you feel ready.


There's always going to be more research to do. If you're nervous about starting, then it’s tempting to turn preparation into a form of procrastination.


It's natural to be uncomfortable. Starting a new business can feel overwhelming with a fear of failure. The first day at any job is scary. The truth is that if you continue to progress forward, you can't fail. Take that first step before you feel ready. The rest will fall into place.


Give yourself a deadline

Setting yourself up with a deadline to get started is easier said than done. To truly follow through with your start date, you need to tell other people about it so you'll be held accountable. Being held accountable will make you much much more likely to get things done.


Are you ready to get started or progress in your personal chef business? The best time to start was yesterday and the second best time is today. Learn the Fine Details of the Personal Chef Business Here >>



Best Wishes & Much Success to You, Virginia Stockwell 

P.S. Reply anytime and I will always answer. I'm a real person!


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