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What’s your chef knife recommendation?


At least once a week, I'll receive a request to share the contents of my kitchen equipment box. These are the tools that I bring to each meal prep cook session. My dinner party box is essentially the same with the addition of Saran wrap, paper towels, foil and plastic baggies.


Before your first cook session at a new client's home, you'll have a consultation and part of that visit is checking out the client's kitchen. You'll open up the cupboards to see what kinds of pans they own as well as their utensil drawers and meal packaging containers.


About 50% of the time, the kitchen is beautifully stocked with new All Clad pans and a variety of barely used kitchen utensils. The other half of the time, however, the client has pans from 1950 and a spatula that looks like it's been to war.


For this reason, I do pack and bring to every cook session, regardless of the home, a standard kitchen equipment box, click here. There's no point in packing a...

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Meal Prep Containers in the Personal Chef Business


I've been asked many times what containers are best for meal prep and truly, hands down my favorite are these Pyrex glass containers.


They're durable, don't leach chemicals into the food, can be microwaved or frozen, and don't change color permanently when acidic foods like spaghetti sauce is added. Here are my favs:

7-cup Pyrex bowls

2-cup Pyrex bowls

1-cup Pyrex bowls

See all my fav kitchen equipment here >>


Best Wishes & Much Success to You, Virginia Stockwell

Check out all the ways I can help you here >>

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You're exactly where you're supposed to be


Have you contemplated where you're at in the your life.


Right at this very moment is what I'm talking about. Do you ever think you are supposed to be at another place in your life?


Well, the truth is that you are exactly where you should be. You are exactly where you need to be right now.


There is so much pressure to be reaching some sort of milestone, some career timeline or these huge goals, but I’m here to remind you that every single day you are laying the foundation of a new beginning.


You are creating small decisions, small actions, small steps that are going to lead you to that big moment.


You may not know what that moment looks like. It may be completely different from what you expect, but every single day you have the opportunity to do something small that will eventually lead you to your dream.


So I want to give you that reminder that you are doing an amazing job! Those little things you're doing to move your...

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A predictable, stable income


I can’t imagine if I would never have taken action and instead let my imposter syndrome get the best of me.


I would never have been able to work in hundreds of beautiful estate kitchens with modern kitchen appliances, have the time and money for a 2-week vacation every single year, earn a stable and predictable income by booking regular meal prep clients, receive the satisfaction of helping my clients have dinners together as a family, gather and test thousands of recipes and compiling a super cookbook, keep my stress level low since I’m in charge of my own work hours and time off, and improve my cooking techniques greatly while practicing day after day.


This all makes me feel successful. Being a personal chef has been a life changing career for me and it could be for you as well.


What are you going to be able to do once your personal chef business takes off?


What does success look like for you? 

  • Is it reaching a particular...
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Meet 10 new people in your area with 1 connection


LinkedIn can be a great space for meeting potential new clients in your community. Meeting one new person in your service area means possibly connecting with ten more, since that one new potential lead knows at least ten more friends who may be interested in your services.


Let's connect on LinkedIn >>  Approach the platform with professional politeness by including a note sharing how you know me!


LinkedIn is a platform hosting hundreds of your target market customers. For you, it will be an online resume of your life in business. 


The course Personal Chef Business in 10 Weeks houses an entire lesson on generating leads from LinkedIn. Here's a snippet from the course on how to set up your profile.


Step 1: You’ll begin by creating or updating your LinkedIn profile.


Your profile should project a professional image and be well written. It’s okay to ask for a second opinion or a helping...

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A New Approach to Your Personal Chef Business


I’ve been listening to cooks and chefs for years and have listed all the reasons they felt were stopping them from either starting or improving their personal chef businesses. Are any of these your reason?


"I'm not sure how to go about getting clients into my new business."  


TAKE ACTION: Did you know that getting leads is not the first step in taking your business off the ground? Identifying your ideal client is the first step, otherwise you won't know who to direct your marketing efforts toward.


Who is your ideal client? Learning marketing foundations is the key to a successful personal chef business. Luckily, marketing can be learned.



"It's too expensive to start a business." 

Start-up costs run about $500 for license and insurance for a full year. From there, you'll benefit from a website, about $250 a year. Other than that, you can run a slim business and skate by with no other expenses. 


Note that...

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Have you been working on your mission statement


I received a message the other day from a chef working on putting together her mission statement. She had apparently been agonizing over her mission statement for weeks, but hadn't yet begun marketing for leads. 


This confused me since she hadn’t yet received her first client.


Do you ever find yourself getting lost in “busy work” thinking you’re propelling your business? Really, your concentration at the beginning should be getting new clients. You know this.


She should have been spending her time working on lead generating activities. What lead generating activities are YOU doing to get new meal prep or dinner party clients?


Remember, I created these courses with you in mind. You wanted to learn how to price your services, market for leads, and have templates to use in your meal prep business. 

They're all available here >>



Best Wishes & Much Success to You, Virginia Stockwell


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You have 1 wish, what will it be?


If you had a magic wand and could make your biggest challenge as a personal chef disappear, what would it be? 


Click one:



Taking action sooner than later will always bring you closer to your ideal life. The best time to start is yesterday and the second best time to start is today!


Best Wishes & Much Success to You, Virginia Stockwell

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Do you have what it takes to be an Entrepreneur?

Do you know what makes entrepreneurs different from those who are not entrepreneurs?


They tried. They took the leap. That’s the only difference. We're all potential entrepreneurs.


The only difference between you and people who founded successful businesses is that they took the leap. That’s it. 


Now ask yourself, do you have what it takes to be an entrepreneur? An entrepreneur asks the right questions.

  • The question is not "how do I get clients?" The question is "what sets me apart from other personal chefs so that customers want to choose my services over another?"
  • The next question is "how can I share this amazing benefit with my community?" Shift your inner communication and enlightenment will arrive. 


Best Wishes & Much Success to You, Virginia Stockwell

Download 101 Marketing Tactics here >>


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How has your business model changed for you, Virginia, since COVID-19?

When March 2020 arrived, I had about sixteen families that I was cooking for, some weekly and some every other week. Following the COVID announcement, eight families cancelled right away.

Things have since pretty much gone back to before COVID. People are traveling, going to their vacation homes, and having parties. Parents are working at home all day as well as trying to homeschool their kids. The thought of heat and serve meals waiting for them in the refrigerator is a huge stress relief for them and has been appreciated so much more over the past year.

I'm booking 2022 and so far it's looking to be extremely lucrative for small events. There was pent up demand for parties and now they're happening more now than ever before. 

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